A long-term partnership built around aggressive e-commerce and brand growth. I took charge of a complete rebranding effort: brand identity, website, product design, and a steady drumbeat of content and marketing campaigns, turning a niche pond-hockey offshoot into a modern action-sports brand.
On Location · ODR Campaign
We were introduced to the brand during a company-wide pivot. The goal? Build a modern, clean, and professional brand from scratch to help scale the sport and revenue. Out-Door-Rink (ODR), the common term among pond hockey enthusiasts, transitioned into the downhill action-sports industry.
A ground-up e-commerce build: modern product storytelling, clean UX, and a purchase path designed for a brand-new category. The site became the engine behind every campaign we ran.
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ODR · Ultimate Package Film
Everything you need to hit the mountain.
Speed and performance in every run.
Protect the bases and walk anywhere there's no snow.
Throw it all in and go.
