Dynamic Wax is a sister company to ODR. The client came to us with an idea to create a ski wax brand and gave us full creative control.
From brand development to product design to a full launch campaign and two years of advertising, we built Dynamic Wax from nothing into an established name, proving out the entire pipeline: name, identity, packaging, content, and paid growth.
Underwater Product Series
The key piece of the initial phase was a killer launch video. Something that would turn heads in the ski industry and show the brand was legit and established from day one. Concept, shoot, edit, and delivery, all in-house.
This wasn't just content for an existing product. We designed the product itself, start to finish: the bottle and sprayer format, the label system, and the retail packaging built to stand out on a shop wall.
A clean e-commerce build to carry the brand to market: product storytelling, education on the spray-wax format, and a direct path to purchase.
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