Over a span of a couple of years, I orchestrated multiple product launch campaigns for Jackery Outdoors, targeting breathtaking locations while prioritizing comfort. The content ran across their website, Amazon listings, and social platforms.
With full creative autonomy from the client, every campaign leaned into what I do best: real adventure, shot on location, built around the product.
On Location · Launch Campaign
The deliverables covered photography, launch videos, product videos, and even a vlog detailing the creative process. Breathtaking locations, comfortable basecamp, product always in frame: a repeatable formula that kept Jackery coming back campaign after campaign.
