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Pakt Bags

Year2021
RolePhoto · Video · Campaign Concept
ClientPakt
CampaignPakt for the Weekend
Overview

Urban bags built for those who adventure

Born from minimalist roots, Pakt is an urban bag company that embraced a new dimension when I pitched taking their products outdoors. Together we conceived the idea of using their duffle and backpack to escape urban life for weekend getaways.

The Campaign
City → Weekend
Repositioning an urban product for the outdoors
  • Campaign ConceptOriginal pitch
  • Hero FilmLaunch piece
  • Lifestyle PhotographyFull library
Pakt gear on the road On the Road · Pakt for the Weekend
The Film

Pakt for the weekend

The essence of the campaign: three individuals leading very different lives, gathering for an adventurous weekend escape. The hero film captured their shared anticipation and the excitement of breaking away from routine.

Pakt Hero Film still

Photography

Lifestyle · Product · On Location